Before jumping into SEO, it’s important to take the time to get to grips with who you’re targeting, what content they consume, what keywords they use in their searches and to take stock of how well your website is communicating with Google. Once you understand that you’ll be better placed to define your areas of focus, ensuring you get the best return on your investment.
Audience Profiling: Understanding who your audience is, what they like and what you want them to do is an essential part of optimising your search activity. Armed with that knowledge, you're able to attract the right people to your website and get them to the right page to convert. We help brands to define their customer personas, understanding where they hang out online and what prompts them to take action. All of this then informs the keywords we target, the partners we work with and how we build our landing pages to get the brand in front of the right people and with content that'll make them convert.
Keyword Research: Knowing which keywords to target is crucial to building a successful SEO strategy. It can be hard striking the right balance between the volume of searches per keyword, competitiveness of appearing in search and the relevance of keywords and phrases to your content and audience. We'll help you build a working list of keywords for you to target and incorporate into your wider marketing activity, ensuring your search engine optimisation is well integrated with the rest of the business.
Technical Audit: Making sure your website is optimised for search is just as important as building links and finding the right keywords. We conduct full website reviews to check that your pages are sending the right signals to Google, from metadata and Google Analytics to Schema markup and link metrics, we analyse it all, so you don't have to.
If done properly, search engine optimisation can get your brand in front of the right people at the right time. You can also make sure that they hit the right landing page to encourage them to convert. Having a strategic plan that aligns your search goals with your business objectives and other marketing channels is key and can help to keep your acquisition costs low.
SEO Strategy: Having a plan to work from not only provides your business with a clear outline of your intentions for your channel but it also helps to keep you on track against specific objectives. We can help you to identify those targets and build an actionable plan encompassing keyword optimisation, content generation, link building, blogger and partner outreach, local SEO and technical implementation to help you increase online visibility and meet your business goals.
There’s more to SEO than clever keyword placement and building links. Search engines now take into account if a brand provides a positive user experience, relevance of content and link partners, as well as social signals for reassurance of good quality content. Successfully integrating your SEO with your wider marketing activity is now key to building your visibility in search. We can help you to deliver against your search strategy and keep you up to date with market trends.
Website & User Experience: It's important to make sure that search engines can easily read your website and index each page in an instant. Following the technical audit we can help you implement improvements to your metadata, website structure and keyword content to make sure that your website is fully optimised for both Google and your customers.
Content Production: Search algorithm updates are putting more and more emphasis on unique, quality content. Our content marketing team can produce articles, infographics, videos, images and animations to publish on your website and seed to influencers to support your SEO strategy.
Outreach & Syndication: Attracting high quality, relevant links into your website is fundamental to building your domain authority and telling search engines that you're a reputable company. Our link building and outreach team work together to find social media influencers and bloggers that can help to promote your brand online and provide links to your site.
Search algorithms are continually changing, so it’s important to keep on top of these updates and monitor your website performance in search to make sure you understand the impact of these changes and prepare for them. Our team of search specialists conduct regular reviews and reports for all of our clients so you can see exactly what’s happening with your account and the positive impacts it’s having on your bottom line.
Reporting & Analytics: It's important to understand how you're performing in search, and what it's delivering to your business. That's why we regularly review your account and create weekly or monthly reports so you can see exactly what's going on and how we're building your account.