Email Marketing
Communicating the right messages to your audience at the right time is essential if you want to persuade them to take action. Whether you want them to sign up for an event, leave more details about themselves or purchase a product, email marketing can be an extremely powerful tool to engage with your customers. We help business build acquisition, retention and loyalty campaigns to make sure their brand is always front of mind. Take a look below to find out more about our approach to email marketing and customer relationship management (CRM), or if you just fancy a chat to see how we could help your business then drop the team an email or give us a call on 01212 969 934.
1. Map out your marketing
Before diving into email marketing, it’s important to take the time to understand your audience, segment your data to build your send lists, find the right platform to send your emails from and create strategic campaigns to compliment your online activity. We can help you to build a comprehensive strategy encompassing all of the above and we’ll keep you up to date with eu regulations and data protection laws so you’re confident that you’re working on the right side of the law.
Account Review & Strategy: If you're already running email campaigns then we'll take stock of everything you're doing and review it against best practice procedures. If you're new to the channel then we'll review your industry, key competitors and create a strategic plan with recommendations of what you should be doing to help your team deliver successful email and CRM campaigns. Some of the key things we'll cover include, building and nurturing your send lists, identifying the best email service provider for you, helping you to build out acquisition, retention and loyalty campaigns; and we'll also create guidelines for you to follow to ensure all your output is in accordance with the latest data protection rules and regulations.
2. Communicate Creatively
A well-designed and well-written email will engage your audience and deliver clicks to your website. Our team of clever creatives write enticing subject lines and persuasive email copy, create cool graphics and eye-catching calls to action and build quirky animated banners to make sure your audiences notices your email first in their inbox.
Copywriting: The words you use to talk to your audience makes a big difference, we can create captivating email copy that's on brand and encourages your audience to take action.
Design & HTML Development: Your email not only needs to look the part, but it needs to work across a variety of devices. Our team of skilled graphic designers and developers work with you to create stand-out imagery that's on brand and looks beautiful. From there our handy development team converts this into code, making it completely responsive so your email will look perfect on any screen size and is fully optimised for the different email clients.
3. Make it Personal
The days of single sends to one big list is long gone. To get the best traction with your audience you need to make your emails relevant and specific. We can identify opportunities for you to contact your customers throughout the sales cycle and beyond. Better yet, by building triggered email campaigns we can send specific messages tailored to your audience and automate it all for you.
Email Automation: Using triggered emails we can create personalised emails that are sent just at the right time to help you connect with your customers in a relevant manner. From shopping cart abandonment emails to birthday messages, loyalty programmes or emails specifically related to actions performed on your website, we can help you to harness the power of email marketing so your users experience one-to-one communication straight from your brand.
4. Make it Count
Successful email campaigns rely on making sure the right emails reach the right subscribers. We work with you to review and monitor your database and email deliverability rates, ensuring you’re always working with active data and that your emails are being received and opened. As part of the build process we can incorporate conversion tracking codes and help you to navigate your ESP analytics so you can see exactly what your email marketing is delivering, allowing you to prove your return on investment back to the business.
Hitting Send: Before your email goes out, it's important to test it in different environments to make sure it works across multiple email clients. We can help you to build a sign-off process to make sure nothing is sent out before you're ready. Better yet, if your team doesn't have the time to get involved in creating and dispatching emails, we can take the whole process off your hands, simply giving you visibility of test emails and providing you with the stats once they're delivered.
Reporting & Analytics: Your email marketing should focus on customers, not just campaigns. That's why it's important to understand how users are interacting with your campaigns. Our reports go beyond open and click-through rates, we work with you to provide informed insights about how users engage with your email and your website after clicking through to help you develop your strategy and drive improvements for future campaigns.
Want to talk about how email marketing could benefit your business? Get in touch with the team for a chat by clicking the button.