Your brand is much more than just a name and a logo. Customers form an opinion of you from every interaction they have with your business. If you’ve got a website, a blog or you’re active on social media channels then the entire experience is shaped by your content. We help brands to define their audience and determine how they want to communicate, we then work to create a distinctive tone of voice and guidelines for others to work from, enabling you to make sure your brand story is told the way you want it to be.
Content Marketing Audit & Strategy: Understanding your brand, content ambitions, business goals and your audience is crucial to building a strategy that works. We review your current activity, the industry landscape and speak with key stakeholders to provide you with the full picture of what you're doing well and where you could improve. We then work with your business to build a comprehensive content marketing strategy complete with audience personas, channel activation and content campaign ideas to provide you with a roadmap with clear objectives for you to work from.
Tone of Voice Development & Content Guidelines: Providing your audience with clear, consistent messages is a vital part of building your brand and gaining loyal fans. Your brand should look and sound the same every time someone interacts with you. We help brands to develop their look and feel, and tone of voice to make sure that every piece of content reflects the brand values and encourages users to take action. We then turn all of this into easy to use guidelines that can be shared with colleagues and partners so you don't have to worry about what everyone else is doing and can focus on your objectives.
Great content can leave a lasting impression of your brand with your target audience, whether it’s a blog crammed with useful advice, an infographic stuffed with facts and figures or a video highlighting your products and services. Strategically planned content can increase brand awareness and create a following of loyal fans. We help brands write, film, design, record and distribute creative content that will educate, inspire and entertain your audience; encouraging them to act on your content and interact with your brand.
Copywriting: Creating useful, relevant content is a great tool to build relationships with your audience and increase brand credibility. Our team of seasoned writers help brands to create and curate everything from blogs to brochures, press releases to social posts, landing pages, emails and everything in between. In short, if you need anything writing, we're the men (and women) for the job.
Video Marketing: Video and animation is fast becoming the most popular form of digital content. Whether it's snappy 10 second clips for Facebook, animated GIFs for Twitter or full production videos for your website, we can script, shoot and edit memorable multimedia content that'll get your brand noticed.
Graphic Design: Finding the right imagery to effectively portray your brand is important. From website banners to email templates and social media posts, the quality of your artworks say a lot about your business. Our graphic design team can produce creative images for logos, brochures, infographics, websites, events and social media channels to make your business stand out from the crowd.
If done properly content marketing can build your brand, create a loyal fanbase and help you to achieve your marketing goals. Furthermore, as it’s intrinsically linked with other marketing channels, such as social media and search engine optimisation, it’s important for you to fully understand the role content plays in delivering against your bottom line. We’ll help you to understand the data you’re collecting so you can feedback to the business exactly what you and your team are delivering, We also don’t expect you to rely on us forever, that’s why we provide comprehensive content marketing training tailored to your business so you can up-skill your team as you go.
Optimisation & Analytics: As a business we understand the importance of knowing how your budget's being spent and what it's delivering. That's why we take the time to implement tracking at the beginning of a campaign so we can then review what your content marketing is bringing to the business and optimise output as we go, making sure that we get the biggest return on your investment.
Content Marketing Training: If you know that you need help with your content marketing but don't have the skills in-house to deliver, then we can help. We provide one-to-one training and workshops to support you and your team, and help you achieve your goals. Every course is tailor made to fit your business so if it's practical sessions on creative copywriting, learning how to create images for the web or understanding how to build your strategy, we can help you out. All you need to do is ask.