How many conversations would you say you’ve had today? 3? 10? 50? Whatever the number, think carefully about how you spoke to each person you’ve come across today. It’s highly unlikely that you chatted to the bus driver in the same way as you would...
What a week! Not only have we moved into our hip new office within Branston Court, but we've also had the pleasure of welcoming Scarlett Martin aboard the good ship huzzah! Scarlett joins us from a copywriting background across a variety of industries, with a...
The saga of Instagram’s new algorithm continues…The shadowban *insert Twilight Zone music here* is the unsavoury buzzword on the tip of every Instagrammers tongue. If you’re not sure what a shadowban is, it’s essentially your hashtags being pulled from the searches – making you undiscoverable....
Algorithm changes are forever throwing us marketers a curveball. You think you’ve got your social media plan nailed and then, boom, the old way of working suddenly no longer works. And what’s worse is the fact that it takes a bit of shooting in the...
We all have things that we find unjustly irksome. Like when someone sits right next to you on an empty train, poorly made cups of tea or slow walkers - just a few from my extensive list. Marketing is no different. While some marketing tactics are bound...
With over 95 million photos and videos shared daily, it’s no shocker that Instagram is becoming one of the world’s favourite social channels. Once considered a strictly B2C platform best suited to retail brands that target youngsters, it made sense that a lot of businesses...
If you want to stir things up a bit and drop a bit of controversy into your next marketing meeting, then slamming down your mug and announcing that ‘email marketing is dead’ is sure to spark some discussion and wake people up. Email marketing has...
Ahh, Twitter. The wonderful place digital marketers frequent to avoid the inappropriate oversharing of Facebook and the dry professionalism of LinkedIn. It’s a social media haven, right? Well, almost. You’d think it’d be difficult to annoy people with only 140 characters, but somehow, some Twitter users...
I’ve recently moved to the dark side, to a digital agency. Until now I’ve always stayed client side – you have one account to run, you have your strategy for the year, your focus is set and you know your competitors inside out. I’d often...
Before the days of Social Media and Content Marketing, SEOs pretty much ruled the roost. They were the people on the web team that no-one really understood, but got to dabble in all kinds of things. Forum and community postings (with a cheeky link placement),...