The saga of Instagram’s new algorithm continues…The shadowban *insert Twilight Zone music here* is the unsavoury buzzword on the tip of every Instagrammers tongue. If you’re not sure what a shadowban is, it’s essentially your hashtags being pulled from the searches – making you undiscoverable....
Algorithm changes are forever throwing us marketers a curveball. You think you’ve got your social media plan nailed and then, boom, the old way of working suddenly no longer works. And what’s worse is the fact that it takes a bit of shooting in the...
With over 95 million photos and videos shared daily, it’s no shocker that Instagram is becoming one of the world’s favourite social channels. Once considered a strictly B2C platform best suited to retail brands that target youngsters, it made sense that a lot of businesses...
In the last year, Instagram has attracted over 500,000 brands to its advertising platform. Brands, marketers and third-party platforms are flocking to the visual content-based app and it’s easy to see why. It has 300 million daily users, which is pretty blooming’ massive and it...