Scania required a digital partner to provide ongoing support and strategic direction for its social media activity. The company wanted to increase its social footprint by creating regular content to feed across its Facebook, Twitter & Instagram networks.
The key objective for the brand was to compliment existing activity whilst raising brand awareness and consideration online.
In order to ascertain the best strategy for Scania’s social media marketing plan we started the project by conducting a full social media marketing audit, considering a number of internal and external factors.
After understanding the full industry landscape, business objectives and existing channel performance, we proceeded to build a digital strategy defining the purpose and target audience for each channel, content requirements, and resource requirements to roll-out the strategy.
Following the strategy proposal, we also provided a comprehensive training session with the internal marketing team providing guidance for ongoing management of content and social media posts.
We now support the team with community management across all its social media channels, ensuring they’re engaging with their fans and building a loyal community.
In the following year since launching the strategy, Scania attracted more than 36,000 new followers to its social media channels. Through creating relevant content and talking to its fans, the brand also extended its reach and was able to get its social content in front of more than 20million people during that year.