There are so many tools out there that are supposed to make marketers lives much easier when it comes to planning. The trouble is, with a whole load of different tricks and tools, you can sometimes end up overcomplicating things instead – not ideal!
From workflow to content calendars to idea generation tools, you can get bogged down with a plethora of additional processes in place of the much coveted “streamlined way of working”.
Luckily, we’ve narrowed it down to these essential tools to give you a basic leg-up when planning your brand’s content.
As with most things in life, it’s always useful to jot down dates and be able to track exactly what’s going on and when. Content calendars are an absolute must for marketers and are especially useful when you’ve got more than one campaign going on at the same time.
There are lots of free content calendar tools, so it’s a case of choosing one with a simple, easy to use interface to keep everything ticking over nicely.
Generating your content ideas
When you want to jot down those brilliant ideas and need a place to put them, tools like Trello are great for acting as a sort of online noticeboard for your thoughts. You can invite colleagues to add ideas and can easily keep up to date with who’s working on projects and what they’re contributing.
With a simple to use yet snazzy interface, Trello lets you get a bird’s eye view of your plan in just one glance. It’s never been easier to give some structure to your ideas and keep key messages all in one place.
Getting everyone involved
Google Drive invites users to edit documents and add to pieces that you’ve uploaded to the Drive. It’s a really engaging and useful way to get some cross-collaboration started and allows colleagues to look at each other’s content and make edits and suggestions.
If everyone takes shared ownership of content, then *fingers crossed* content should become stronger with different perspectives to promote a melting pot of ideas.
Talking through ideas
When you’ve got a messaging platform for your team to chat on when you’re not having face-to-face meetings, you can ask quick questions and run through ideas at the click of a button – it’ll be like you were never apart!
Slack has a handy feature that lets you create groups for different projects and organise meetings and editing sessions for your content to promote that cross-collaborative approach we touched on earlier.
Ultimately the key to good content planning is making sure that you stay organised and on top of your schedule, but not by using so many tools that it becomes super confusing. Having just a few strong staple tools that help you to manage content and generate ideas to keep things moving can really professionalise your strategy and take it to the next level.