The word ‘story’ conjures up images of curling up on the sofa with your cat, your favourite book and being transported into another world. Stories are powerful and brands are now realising their potential efficacy in marketing campaigns. ‘Brand storytelling’ is a marketing trend that tries...
There are so many tools out there that are supposed to make marketers lives much easier when it comes to planning. The trouble is, with a whole load of different tricks and tools, you can sometimes end up overcomplicating things instead – not ideal! From workflow...
If you’re not familiar with heat maps then they’re basically super smart visual overlays that help you to understand the behaviour of your average website visitor. They’re pretty handy when used properly and allow you to tweak your website’s UX with sound data to back up...
Conversion is all about getting your customer to do something. This can be anything from completing a sale to signing up for a newsletter. Conversion allows you to gain insight into your customers and market yourself more intelligently, so you can make more cash. When...
So what’s Google been up to now? Well, it recently updated and released Popular Times, which is a nifty little feature that can tell you how busy somewhere is when you’re browsing where to go. We’ve all been there; queuing up at a bar for...
Well, Google was pretty busy last year. The seemingly small tweaks and updates it’s made to its algorithms will have had a big impact on your brand’s search results and your rankings – whether you’ve noticed or not. Let’s have a gander at some of the...
Think about how much of your working life is spent lurking in your email inbox, trying to simultaneously sift through lots of useful and useless information. It’s a lot of time, right? In fact, it’s probably 3.2 hours of every working day. And that’s not...
At the moment, Google’s got a single index of documents that it uses to respond to search queries, but with the crazy rate that mobile searches are increasing by, it was only a matter of time before something mobile-specific was in the pipeline. Now Google...
Well, that was a surprise. It’s fair to say that the whole world is doubled over in shock from last week’s presidential election, as America decided to elect a professional entertainer and businessman to the highest office in the land. Pushing aside the ethical and...
Lifestyle, fashion and beauty brands have clambered over themselves to start working with some of the biggest movers, shakers and social influencers over the last couple of years. ‘Social influencers’ might sound like something from Mean Girls, but they’re usually models, bloggers, trainers and influencers...